"The pisco people believe that a rising viscous tide will lift all ships..."

"In that spirit, Peru's de facto pisco ambassador to the United States is one Johnny Schuler, who is hustling Pisco Portón as an 'ultra-premium' brand and product-placing bottles adjacent to Shakira's authoritative writhing in music videos. This is not to slight the efforts of Peru's actual ambassador to the United States, whose office is helping to promote Macchu Pisco and who, just the other night, plied the noted trendsetter Antonin Scalia with pisco sours."