Last Exit, Tonic's contribution to the district's mixology movement, will have its grand opening tonight at 7:00 pm EST (basically, right now). Patrice Hammond, the beloved matriarch of the Tonic Mount Pleasant tribe, is the creative force behind the endeavor.
In speakeasy fashion, the new lounge is located right next door to the original Tonic and accessible only through that location. Simply go inside the Mount Pleasant location and ask to be taken to Last Exit.
Tonight's opening will feature small plates, infusions as well as craft beers and cocktails. Your humble correspondent will be helping out the crew of Last Exit tonight so drop by and enjoy a refreshingly different bar experience.
Showing posts with label tonic. Show all posts
Showing posts with label tonic. Show all posts
Friday, April 29, 2011
Wednesday, February 16, 2011
The Ohio Restaurant Question
Washington City Paper had an interesting piece on an H street property that has gone through a bit of a rollercoaster ride. I don't normally burrow into commercial real estate on this blog. However, this particular space was going to be the newest addition to the Tonic family, according to a former general manager. Now, it seems, the old Ohio Restaurant is very much up for sale. I guess the only question now is if there be any suitors.
Saturday, November 20, 2010
Curing What Ails You
Alexis Madrigal of The Atlantic has written about a topic that I've been sort of channeling the past four weeks: patent medicine. Oils, cures, tonics, bitters. I, for one, follow Alexis for his discussions of technology (he is, after all, the technology editor). But having just participated in a course detailing the universe of bitters, it felt serendipitous.
The antiquated look and charm of these products from that era can be seen in our time, as Alexis explains. From what I can see, our society has evolved to the point that it repackages the historical. Consumers are looking for the "authentic." Some sell their goods as an authentic experience, and its very profitable (see Joseph Pine's discussion of this at TED). Home-made bitters in a bar that specializes in hand-crafted cocktails is an example of that. Some businesses just apply this idea farther than others.
Interestingly, the owners of Tonic (where I am employed) seem to fancy that Vaudevillian, side-show, snake-oil salesman motif. Bottles of patent medicines can be found decorating the building. It is a successful concept. They did own and operated one of the district's beloved freak shows, Palace of Wonders, which I wrote about earlier this year. I find it interesting, though, that the owners of Tonic do not accentuate their menu to this theme or draw off the consumer's desire for that authentic, patent medicine-related product. Imagine the possibilities with cocktails. From my vantage point, this appears to be a missed opportunity.
The antiquated look and charm of these products from that era can be seen in our time, as Alexis explains. From what I can see, our society has evolved to the point that it repackages the historical. Consumers are looking for the "authentic." Some sell their goods as an authentic experience, and its very profitable (see Joseph Pine's discussion of this at TED). Home-made bitters in a bar that specializes in hand-crafted cocktails is an example of that. Some businesses just apply this idea farther than others.
Interestingly, the owners of Tonic (where I am employed) seem to fancy that Vaudevillian, side-show, snake-oil salesman motif. Bottles of patent medicines can be found decorating the building. It is a successful concept. They did own and operated one of the district's beloved freak shows, Palace of Wonders, which I wrote about earlier this year. I find it interesting, though, that the owners of Tonic do not accentuate their menu to this theme or draw off the consumer's desire for that authentic, patent medicine-related product. Imagine the possibilities with cocktails. From my vantage point, this appears to be a missed opportunity.
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