“'Economists call what Boccato did 'backward integration,'” says Susan Clark Muntean, assistant professor of entrepreneurship and management at Ball State University, in Muncie, Indiana. Clark Muntean defines it as going back one step in the production process and claiming control over it. For example, she says, instead of buying tires from a supplier, an automobile manufacturer might decide to buy a factory that makes the tires."
They say Boccato is clearly a serial entrepreneur and an astute one in the craft cocktail world:
“'Although all entrepreneurs should constantly be on the outlook for increasing their revenue streams, it’s often serial entrepreneurs who can spot opportunities because they’ve had more experience,' says Joel Shulman, a professor of entrepreneurship at Babson College, in Wellesley, Massachusetts, who also owns and manages EntrepreneurShares, a publicly traded mutual fund.”
“'Serial entrepreneurs get better at cutting costs, such as buying refurbished, rather than new equipment, and exploring new ways to make a profit,' he says.”